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eBay Ads’ Annual Holiday Survey: 92% of shoppers plan to shop online this season

Our Holiday Guide includes insights uncovered from our annual Holiday Survey, as well as best-practice tips to help drive sales this holiday season.

Seasonal Consumer Electronics Industry Trend Entertainment Fashion Financial Services Health & Beauty Home & Garden Retail Shipping +

Maximize your eBay sales over February’s biggest holidays

Valuable insights and tips on how to take advantage of February’s two popular shopping holidays.

Insights Seasonal

CES 2023: Key takeaways for eBay sellers

Learn from industry leaders about the changes in consumer behavior in 2023.

Year in Review: Celebrating 2022 at eBay Ads

A look back on eBay sellers’ achievements and the changes eBay Ads embraced over the past year

Surpass your goals on eBay this Small Business Saturday

There were more purchases made on eBay during Small Business Saturday than on Black Friday and Green Monday in 2021

A deep dive into eBay Ads with Billy Mills

Learn from the Director of eBay Ads NA as he shares his experience supporting and uplifting the platform’s sellers and brands.

Real people. Real intent. Real results.

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Name	Domain	Purpose	Expiry	Type
wpl_user_preference	www.ebayads.com	WP GDPR Cookie Consent Preferences	3 months	HTTP

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Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Name	Domain	Purpose	Expiry	Type
test_cookie	doubleclick.net	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.	Session	HTTP	personalization_id	twitter.com	Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.	2 years	HTTP	UserMatchHistory	linkedin.com	LinkedIn sets this cookie for LinkedIn Ads ID syncing.	1 month	HTTP

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Name	Domain	Purpose	Expiry	Type
_gcl_au	ebayads.com	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.	3 months	---	_ga_6BNR5X68EP	ebayads.com	This cookie is installed by Google Analytics.	2 years	---	_ga	ebayads.com	Google Universal Analytics long-time unique user tracking identifier.	2 years	HTTP	_gid	ebayads.com	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.	1 days	HTTP	bcookie	linkedin.com	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.	1 year	HTTP	lidc	linkedin.com	LinkedIn sets the lidc cookie to facilitate data center selection.	1 day	HTTP	lang	linkedin.com	LinkedIn sets this cookie to remember a user's language setting.	Session	HTTP	AnalyticsSyncHistory	linkedin.com	---	1 month	HTTP

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Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

Name	Domain	Purpose	Expiry	Type
_gat_UA-176983003-1	ebayads.com	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.	Session	---	muc_ads	t.co	---	2 years	HTTP	li_gc	linkedin.com	---	5 months 27 days	HTTP