What is Promoted Listings Standard?

Promoted Listings Standard is a powerful advertising tool that gives your products more exposure, placing them in front of millions of buyers actively searching and shopping for products like yours across the eBay network. Promoted Listings Standard campaigns can help your business drive sales on eBay, as promoted items see 2x more sales than non-promoted sales on average 1 . Standard campaigns are a great, low-risk way for all different types of sellers to begin advertising on eBay. 

Standard campaigns put your items in highly visible placements across the eBay network. All you need to get started is an eBay account. The best part is you only pay an advertising fee when a buyer clicks on your ad and purchases your item within 30 days. With Promoted Listings Standard, it’s never been easier to reach buyers on eBay.

Promoted Listings Standard campaign launch page

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It’s never been easier to reach buyers on eBay

Hear from sellers on their experience with Promoted Listings Standard

Since Promoted Listings Standard is quick and easy to use, sellers of all shapes and sizes have seen success with using this campaign type. Check out just a few quotes from sellers using Standard campaigns below:

“Promoted Listings Standard has given us the ability to increase exposure on key items during high seasonality time periods and drive traffic to low performing items. We are excited to continue to learn and grow this tool!” – Eric Bullington, VMInnovations

“eBay is invested in our brand and commercial success. [With Promoted Listings Standard], we have done $147K in sales with only $9.4K in ad fees.” – Kenneth Hanson, Digital Marketplace Manager, Reebok

“Promoted listings Standard has sent my sales soaring! With the ability to place my listings in optimized locations on the platform, I now get the people who are most interested in purchasing my product to view and buy my items. Promoted Listings Standard is truly a game changer for sellers looking to increase their sales!” – Luigi Sosi

How to get started with Promoted Listings Standard

You can create Promoted Listings Standard campaigns from the Advertising dashboard within the eBay Seller Hub. Here’s how:

  1. Go to Seller Hub and click on your Advertising dashboard.
  2. Select Create new campaign.
  3. Choose either Simple Listing Selection, Bulk Listing Selection, or Creating Rules (automated campaigns) depending on how you’d like to select your listings.
  4. Follow the guided steps to select which listings you want to promote, choose how much you’d like to pay for the ads, then review your selections.
  5. Launch your campaign.

Make your message resonate, every time.