What is Promoted Listings Standard?

Promoted Listings Standard is a powerful advertising tool that gives your products more exposure, placing them in front of millions of buyers actively searching and shopping for products like yours across the eBay network. Standard campaigns are a great, unique to market way for all different types of sellers to begin advertising on eBay. 

Standard campaigns put your items in highly visible placements across the eBay network including search and listing pages. In fact, listings can be seen up to 3x more when using Standard campaigns, on average, compared to non-promoted items.* Drive buyers to your listings by standing out from the crowd with simple to set up ads that give you powerful results.

eBay can help you select the listings we predict will have optimal performance when promoted. With Promoted Listings Standard, you’re in control. Choose the percentage of a sale you’re willing to spend on ads and pay no money upfront. The reporting and dashboard tools help you get the most out of your campaign performance.

This effective ads tool minimizes your risk and maximizes your impact. With Promoted Listings Standard, it’s never been easier to reach buyers on eBay.

Promoted Listings Standard campaign launch page

Already a seller?

It’s never been easier to reach buyers on eBay

Hear from sellers on their experience with Promoted Listings Standard

Since Promoted Listings Standard is quick and easy to use, sellers of all shapes and sizes have seen success with using this campaign type. On average, sellers see 25% more clicks on their listings when using Standard campaigns, compared to non-promoted items.*

Check out just a few quotes from sellers using Standard campaigns below:

“Promoted Listings Standard has given us the ability to increase exposure on key items during high seasonality time periods and drive traffic to low performing items. We are excited to continue to learn and grow this tool!” – Eric Bullington, VMInnovations

“eBay is invested in our brand and commercial success. [With Promoted Listings Standard], we have done $147K in sales with only $9.4K in ad fees.” – Kenneth Hanson, Digital Marketplace Manager, Reebok

“Promoted listings Standard has sent my sales soaring! With the ability to place my listings in optimized locations on the platform, I now get the people who are most interested in purchasing my product to view and buy my items. Promoted Listings Standard is truly a game changer for sellers looking to increase their sales!” – Luigi Sosi

How to get started with Promoted Listings Standard

You can create Promoted Listings Standard campaigns from the Advertising dashboard within the eBay Seller Hub. Here’s how:

  1. Go to Seller Hub and click on your Advertising dashboard.
  2. Select Create new campaign.
  3. Choose either Simple Listing Selection, Bulk Listing Selection, or Creating Rules (automated campaigns) depending on how you’d like to select your listings.
  4. Follow the guided steps to select which listings you want to promote, choose how much you’d like to pay for the ads, then review your selections.
  5. Launch your campaign.
  • Data surveyed from Sept 2022 – Feb 2023

Make your message resonate, every time.