About CPO Outlets
CPO Outlets is a leading retailer of new and reconditioned power tools and accessories, from hand tools to outdoor equipment. Selling on eBay since 2004, they are one of eBay’s largest Home & Garden sellers.
Campaign goals
Increase awareness and purchases of CPO Outlets Home & Garden inventory on eBay.
Campaign strategy
Campaign results
By enabling their listings to be seen by buyers outside of eBay through Offsite AdsBETA, CPO Outlets generated over a quarter of a million dollars in sales in less than a year, and have even helped them drive sales outside of their core categories.
- 11x ROAS
- $245K additional sales2
- 3.6% conversion rate3
- 10% of purchases from reactivated buyers or buyers new to eBay
eBay’s Offsite Ads tool has been an effective way for our company to capture incremental sales outside of our standard Promoted Listings advertising. Our external ads drove over 29K clicks since launch and boasts an almost 4% conversion rate. By leveraging the wider reach afforded by offsite placements, we’ve seen a sales lift in our traditionally smaller categories and have used this data to identify new opportunities for growth and success on eBay
– Diana Fry, Senior Marketplace Channel Manager, CPO Commerce
