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Seller announcement: Broad Match for Promoted Listings Advanced is available

Learn about Broad match – the latest feature released for Promoted Listings Advanced campaigns as a direct result of seller feedback.

Announcement Products

The do’s and don’ts of finding a true ads partner

Our community of brands and sellers share advice on the “do’s and don’ts” of selecting the right ads partner.

Seller announcement: Promoted Listings Standard fees are changing

We’re making updates to how our Promoted Listings program works and are now providing you with a more complete view of the impact your ads have on your business. The changes include how we define a click, report sales, and charge for your Promoted Listings campaigns.

Announcement Products

Promoted Listings Advanced Reports

We dive into the details of the different reports we offer for Promoted Listings Advanced with instructional videos showing how to interpret them, and actions you might take based on the results you’re seeing.

Products Insights

Maximize your eBay sales over February’s biggest holidays

Valuable insights and tips on how to take advantage of February’s two popular shopping holidays.

Insights Seasonal

CES 2023: Key takeaways for eBay sellers

Learn from industry leaders about the changes in consumer behavior in 2023.

Year in Review: Celebrating 2022 at eBay Ads

A look back on eBay sellers’ achievements and the changes eBay Ads embraced over the past year

Surpass your goals on eBay this Small Business Saturday

There were more purchases made on eBay during Small Business Saturday than on Black Friday and Green Monday in 2021

A deep dive into eBay Ads with Billy Mills

Learn from the Director of eBay Ads NA as he shares his experience supporting and uplifting the platform’s sellers and brands.

Black Friday: Seller tips to drive more sales

Over half of online shoppers plan to spend the same or more than they did in 2021 for their holiday shopping.

Connect with buyers around the world

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Name	Domain	Purpose	Expiry	Type
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Name	Domain	Purpose	Expiry	Type
test_cookie	doubleclick.net	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.	Session	HTTP	muc_ads	t.co	This cookie is for advertising.	2 years	HTTP	li_gc	linkedin.com	Used to store consent of guests regarding the use of cookies for non-essential purposes.	5 months 27 days	HTTP	personalization_id	twitter.com	Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.	2 years	HTTP	UserMatchHistory	linkedin.com	LinkedIn sets this cookie for LinkedIn Ads ID syncing.	1 month	HTTP

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Name	Domain	Purpose	Expiry	Type
_gcl_au	ebayads.com	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.	3 months	---	bcookie	linkedin.com	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.	1 year	HTTP	lidc	linkedin.com	LinkedIn sets the lidc cookie to facilitate data center selection.	1 day	HTTP	lang	linkedin.com	LinkedIn sets this cookie to remember a user's language setting.	Session	HTTP	AnalyticsSyncHistory	linkedin.com	Used to store information about the time a sync took place with the lms_analytics cookie.	1 month	HTTP

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Google Analytics

Provider: Google LLC and Google Ireland Ltd. Storage period: 14 months More information: See Terms of Use and Data protection from Google Special notes: Use includes the "Universal Analytics" operating mode. Universal Analytics enables us to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus analyze a user's activities across devices. Google processes this data on our behalf in order to evaluate the use of our services, to compile reports on usage activities and to provide us with other services related to the use of the services. Your IP address transmitted as part of Google Analytics will not be merged with other Google data. We would like to point out that the code "gat._anonymizeIp();" has been added to Google Analytics on our website in order to ensure anonymous recording of IP addresses (so-called IP masking). Before your IP address is transmitted to Google servers in the USA, it will therefore be sent to a Google server in the UK (or in another member state of the EEA), where it will be shortened in such a way that it cannot be linked to a person. Only after this anonymization of the IP address will the shortened IP address be sent to a Google server in the USA and stored there.

Name	Domain	Purpose	Expiry	Type
_ga_6BNR5X68EP	ebayads.com	This cookie is installed by Google Analytics.	2 years	---	_ga	ebayads.com	Google Universal Analytics long-time unique user tracking identifier.	2 years	HTTP	_gid	ebayads.com	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.	1 days	HTTP	_gat_UA-176983003-1	ebayads.com	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.	Session	---