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Brand safety: Our continued commitment to you

Our responsible marketplace policies have allowed us to build immense trust among our community of buyers, sellers and partners.

Brand Safety

Increasing Brand Safety in 2019

Brand Safety

Getting in the game with eBay’s NFL fans

Millions of consumers are taking to eBay to find the best selection of seasonal gear. That includes football fans, who make up some of eBay’s most active and passionate seasonal shoppers. Learn more.

Industry Trend Brand Safety

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Name	Domain	Purpose	Expiry	Type
wpl_user_preference	www.ebayads.com	WP GDPR Cookie Consent Preferences	3 months	HTTP

Marketing

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Name	Domain	Purpose	Expiry	Type
test_cookie	doubleclick.net	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.	Session	HTTP	muc_ads	t.co	This cookie is for advertising.	2 years	HTTP	li_gc	linkedin.com	Used to store consent of guests regarding the use of cookies for non-essential purposes.	5 months 27 days	HTTP	personalization_id	twitter.com	Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.	2 years	HTTP	UserMatchHistory	linkedin.com	LinkedIn sets this cookie for LinkedIn Ads ID syncing.	1 month	HTTP

Analytics

Analytics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Name	Domain	Purpose	Expiry	Type
_gcl_au	ebayads.com	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.	3 months	---	bcookie	linkedin.com	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.	1 year	HTTP	lidc	linkedin.com	LinkedIn sets the lidc cookie to facilitate data center selection.	1 day	HTTP	lang	linkedin.com	LinkedIn sets this cookie to remember a user's language setting.	Session	HTTP	AnalyticsSyncHistory	linkedin.com	Used to store information about the time a sync took place with the lms_analytics cookie.	1 month	HTTP

Preferences

Preferences

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
Unclassified

Unclassified

Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

Google Analytics

Provider: Google LLC and Google Ireland Ltd. Storage period: 14 months More information: See Terms of Use and Data protection from Google Special notes: Use includes the "Universal Analytics" operating mode. Universal Analytics enables us to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus analyze a user's activities across devices. Google processes this data on our behalf in order to evaluate the use of our services, to compile reports on usage activities and to provide us with other services related to the use of the services. Your IP address transmitted as part of Google Analytics will not be merged with other Google data. We would like to point out that the code "gat._anonymizeIp();" has been added to Google Analytics on our website in order to ensure anonymous recording of IP addresses (so-called IP masking). Before your IP address is transmitted to Google servers in the USA, it will therefore be sent to a Google server in the UK (or in another member state of the EEA), where it will be shortened in such a way that it cannot be linked to a person. Only after this anonymization of the IP address will the shortened IP address be sent to a Google server in the USA and stored there.

Name	Domain	Purpose	Expiry	Type
_ga_6BNR5X68EP	ebayads.com	This cookie is installed by Google Analytics.	2 years	---	_ga	ebayads.com	Google Universal Analytics long-time unique user tracking identifier.	2 years	HTTP	_gid	ebayads.com	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.	1 days	HTTP	_gat_UA-176983003-1	ebayads.com	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.	Session	---