About The Perfect Part

The Perfect Part is a family-owned business, started by two young entrepreneurs hungry to grow their business in the competitive eCommerce landscape. After 10 years selling on eBay, they’ve become category leaders in the electronics space. They offer high quality items at a low price, building strong brand trust and loyalty among consumers. 

While they have achieved continued success utilizing Promoted Listings Standard, they were looking for more control over keywords and budget, features we recently introduced with our new Promoted Listings AdvancedBETA campaign type.

The Perfect Part grew business by advertising on eBay

Campaign goals

Build upon the success they’ve seen with Promoted Listings Standard by maximizing reach and visibility of their listings across the eBay marketplace to drive an increase in sales. 

Campaign strategy

Given the dynamic nature of their business, The Perfect Part were ideal sellers to join Promoted Listings AdvancedBETA. Promoted Listings AdvancedBETA gives sellers the high visibility they want and the control they’ve been asking for.

  • Access to top of search slot provides increased visibility in a high performing placement.
  • Strategic keyword bidding helps increase visibility and drive sales on the keywords that matter most to you.
  • Enhanced budget control through a cost-per-click model, daily budget feature, and keyword-level bidding, allowing you to determine exactly how much each keyword and click is worth to you, while giving the predictability needed to manage your eBay business.
The Perfect Part grew business by advertising on eBay

Promoted Listings AdvancedBETA

  • Access to top of search
  • Strategic keyword bidding
  • Enhanced budget control

Campaign results

After adopting Promoted Listings AdvancedBETA in combination with Promoted Listings Standard for nearly half of their listings, The Perfect Part achieved maximum visibility across the eBay marketplace. As a result, business grew 15% in just one week. 

The increased control of keywords and budget gave them the ability to test different campaign types and keywords. Campaigns featuring similar items and high keyword to item ratios – all relevant to the listings – proved most successful at driving sales. Their campaign garnered the following results:

66%

increase in daily sales velocity

44%

increase in overall impressions

86%

increase in clicks resulting in an 8.5% CTR

5:1

return on ad spend

15%

growth in business after one week

“Promoted Listings AdvancedBETA is a game changer for any seller looking to expand their audience and broaden their visibility. It allows you to customize your ads based on budget and gives you the opportunity to turn up the throttle or lower it. We enjoyed testing the waters first, and slowly submerging ourselves with more ad spend as we saw how it impacted our company’s growth. By driving more sales, we have been able to reinvest revenue from Promoted Listings AdvancedBETA back in our company so we can expand into new products and continue to use more ad solutions. We would recommend Promoted Listings AdvancedBETA to any seller looking to get a ‘competitive edge’ to reach a wider audience and create a following for their business on eBay.”

–Adam & Cory Zinker, co-founders & CEOs, The Perfect Part

Sources
  1. eBay first-party data 6/15/21 – 7/8/21
  2. The Perfect Part first-party data 

Promoted Listings AdvancedBETA

  • Access to top of search
  • Strategic keyword bidding
  • Enhanced budget control