Campaign goals

A specialty retailer turned to eBay to position their brand for success during the busy holiday season. Big awareness, unique reach and beating a 1.5x ROAS benchmark made the season merry and bright for the brand.

Audience targeting

  • Toys & Collectibles shoppers
  • Christmas Enthusiasts
  • CRM Data-Matching
  • Custom Audiences

Media mix

  • Cyber Week Homepage Takeover with Native Push Down, cross device
  • Black Friday Category Takeover across: Collectibles, Toys & Hobbies, Home & Garden – Seasonal Décor
  • Rotational audience & keyword targeting

Campaign strategy

Our first-party intent data empowered a precise audience and keyword targeting strategy across high impact upper funnel placements.

Individual placement performance

Homepage Takeover Lift

2.9x

ROAS

+1583%

avg daily reach

Category Takeover Lift

3.3x

ROAS

+545%

avg daily reach

Overall campaign performance

72M

total unique impressions

42K

total conversions

1.6x

ROAS

eBay helped the brand cut through the holiday clutter and put their message in front of a more precise audience with real intent during key moments that kept on giving all season long.

The insights-driven strategy, audience and keyword targeting, and high-impact placements exceeded the brand’s ROAS goals and increased reach, bringing cheer to the eBay community and the brand alike during the entire season.

Sources
  • Flight dates: 10/5/2019-12/24/2019