Campaign goals

A specialty retailer turned to eBay to position their brand for success during the busy holiday season. Big awareness, unique reach and beating a 1.5x ROAS benchmark made the season merry and bright for the brand.

Campaign strategy

Our first-party intent data empowered a precise audience and keyword targeting strategy across high impact upper funnel placements.

Audience targeting included:

  • Toys & Collectibles shoppers
  • Christmas Enthusiasts
  • CRM Data-Matching
  • Custom Audiences

The seller was able to take advantage of the following media placements:

  • Cyber Week Homepage Takeover with Native Push Down, cross device
  • Black Friday Category Takeover across: Collectibles, Toys & Hobbies, Home & Garden – Seasonal Décor
  • Rotational audience & keyword targeting

Campaign results

eBay helped the brand cut through the holiday clutter and put their message in front of a more precise audience with real intent during key moments that kept on giving all season long.

The insights-driven strategy, audience and keyword targeting, and high-impact placements exceeded the brand’s ROAS goals and increased reach, bringing cheer to the eBay community and the brand alike during the entire season.

Homepage takeover lift

2.9x

ROAS

+1,583%

average daily reach

Category takeover lift

3.3x

ROAS

+545%

average daily reach

Overall campaign performance

72M

total unique impressions

42K

total conversions

1.6x

ROAS

Sources
  • Flight dates: 10/5/2019-12/24/2019