Campaign goals
A specialty retailer turned to eBay to position their brand for success during the busy holiday season. Big awareness, unique reach and beating a 1.5x ROAS benchmark made the season merry and bright for the brand.
Audience targeting
- Toys & Collectibles shoppers
- Christmas Enthusiasts
- CRM Data-Matching
- Custom Audiences
Media mix
- Cyber Week Homepage Takeover with Native Push Down, cross device
- Black Friday Category Takeover across: Collectibles, Toys & Hobbies, Home & Garden – Seasonal Décor
- Rotational audience & keyword targeting
Campaign strategy
Our first-party intent data empowered a precise audience and keyword targeting strategy across high impact upper funnel placements.
Individual placement performance
Homepage Takeover Lift
2.9x
ROAS
+1583%
avg daily reach
Category Takeover Lift
3.3x
ROAS
+545%
avg daily reach
Overall campaign performance
72M
total unique impressions
42K
total conversions
1.6x
ROAS
eBay helped the brand cut through the holiday clutter and put their message in front of a more precise audience with real intent during key moments that kept on giving all season long.
The insights-driven strategy, audience and keyword targeting, and high-impact placements exceeded the brand’s ROAS goals and increased reach, bringing cheer to the eBay community and the brand alike during the entire season.
Sources
- Flight dates: 10/5/2019-12/24/2019
