Campaign goals

A specialty retailer turned to eBay to position their brand for success during the busy holiday season. Big awareness, unique reach and beating a 1.5x ROAS benchmark made the season merry and bright for the brand.

Campaign strategy

Our first-party intent data empowered a precise audience and keyword targeting strategy across high impact upper funnel placements.

Audience targeting included:

• Toys & Collectibles shoppers
• Christmas Enthusiasts
• CRM Data-Matching
• Custom Audiences

The seller was able to take advantage of the following media placements:

• Cyber Week Homepage Takeover with Native Push Down, cross device
• Black Friday Category Takeover across: Collectibles, Toys & Hobbies, Home & Garden – Seasonal Décor
• Rotational audience & keyword targeting

Campaign results

eBay helped the brand cut through the holiday clutter and put their message in front of a more precise audience with real intent during key moments that kept on giving all season long.

The insights-driven strategy, audience and keyword targeting, and high-impact placements exceeded the brand’s ROAS goals and increased reach, bringing cheer to the eBay community and the brand alike during the entire season.

Homepage takeover lift

Category takeover lift

Overall campaign performance