It’s the most wonderful time of the year for holiday shoppers and sellers alike, with Cyber Week just around the corner. From Black Friday to Cyber Monday on eBay in 2022, eBay sellers experienced huge sales volume, with shoppers on the hunt for the best deals across a range of categories. To help our sellers make the most of the holiday shopping season this year, we’ve uncovered some key shopper insights such as the most popular items, brands, and searches on eBay during Cyber Week.
And don’t forget: our 2023 Holiday Guide uncovered that one-third (33%) of surveyed respondents say they are very influenced by ads during the holidays, with more than 50% of gifts they purchase being different from what they originally intended to purchase, due to ads. What is your advertising strategy this season?
Cyber Week buyers shopped top brands in 2022
As shoppers searched for the latest Fashion trends to gift others or themselves, Nike emerged as the top purchased Fashion brand. Legos grew during Cyber Week by 62% compared to the rest of the year, while other toy brands that made the nice list were Hot Wheels and Hasbro.
Topps and Panini were the most purchased brands overall, including by Gen Z and Millennials. This category also saw Funko, Nintendo, and Disney on the top brands list. PSA (Professional Sports Authenticator) was one of the top searched keywords, indicating collectors’ interest in verified authenticity.
With the holiday shopping season in full swing, shoppers were eager to purchase electronics and gadgets for gifts or for themselves. In the Electronics category, JBL, Apple, Nintendo, and Samsung were the most purchased brands.
On Cyber Monday, some of the top items purchased were:
- Skullcandy wireless earbuds, including Certified Refurbished
- Crocs Men’s and Women’s Shoes – Baya Clogs
- 1 oz Copper Round – Walking Liberty bullion
- Asics Men’s Gel-contend running shoes
Top keywords searched to be aware of
Searches on eBay skyrocketed to nearly 19.9 million across key categories on Saturday alone, just shy of the Black Friday searches of approximately 20 million and slightly surpassing Cyber Monday. Top searches on Saturday included Pokemon, iPhone, Nintendo, and laptop.
Top search keywords included:
- Gaming Laptop
- Jordan 4
- Lego Star Wars
- MacBook Pro
- Nintendo Switch
- Pokemon
- PS5
- PSA
- Rolex
Millennials and GenZ shop differently during Cyber Week
Knowing the variation between age demographics can greatly affect how you advertise your listings to get in front of the right shoppers ready to buy. It was revealed in our 2023 Holiday Guide that Millennial (ages 35-44) shoppers spent the most (70%) above their expected budget. On Black Friday last year, Gen Z eBay shoppers’ top searched items on the marketplace included Apple Watch, Carhartt Jacket, Gaming Laptop, iPhone 11, and Nintendo Switch.
You can dive deeper into the shopping trends of Millennial and Gen Z shoppers in the full blog here.
Promote your listings to wrap up more sales
To ensure that your products are delivered to purchase-ready holiday shoppers, activate Promoted Listings Advanced. Advanced campaigns can help put your listings in priority placements across eBay to gain an edge over the competition during the bustling holiday shopping season.
Seller tip: Use broad match keywords to increase your listing visibility during the holiday season. Advanced campaigns offer you more keyword control, critical to listing visibility and conversion.
Your premium products deserve premium placements, so advertising is a great way to stay competitive during the holiday season and grow your eBay business. Whether you’re shopping for gifts or looking to give your sales a boost, these insights can help you achieve your holiday goals this year.
Wrap up more holiday sales. Launch an advertising campaign today.