Promoted Listings Advanced tips to maximize your sales potential

If you’re an eBay seller looking to boost your sales and gain greater visibility for your listings, you may already be using Promoted Listings Advanced – a powerful tool that helps you reach more buyers through targeted advertising.

However, you may need some direction on how to boost your campaigns to their full potential. We’re here to help with that. We’ve compiled a list of some key tips and tricks that will help you fine-tune your campaigns and get the most out of Promoted Listings Advanced.

Widen your reach with more keywords

One key factor that can help increase visibility for your listings is using relevant keywords. We recommend including at least 10 to 15 keywords per listing to increase the chances of buyers seeing your listings. Don’t forget to use both phrase and broad keyword match types, as well as negative keywords when you’d like to exclude specific terms.

Set your campaign end dates to Continuous

By not setting a specific end date for your campaigns, you can ensure that you don’t miss out on increased visibility and potential sales. 

Promote items with high inventory

This listing strategy has shown to perform well with Promoted Listings Advanced and can set your campaigns up for long-term success and growth.

Keep your bidding competitive 

You should look at the suggested bids and keywords provided by eBay. This information can help inform settings for your campaigns and keep your listings competitive. Use the suggested bids as a guide, or bid higher to give your listings the best chance of appearing in premium placements across eBay.

Review your campaign reporting

Click here to learn more about the Promoted Listings Advanced reporting available to you to help optimize and improve your campaigns.

Organize your listings by subcategory

To achieve better targeting, you should split your listings into thematic ad groups to target buyers with more focused keywords.

Only use one lowest-level subcategory per ad group

Keep your ad groups relevant by adding listings from only one lowest-level subcategory per ad group, especially if you’ve created a campaign using quick setup.

By following these tips, you can further optimize your Promoted Listings Advanced campaigns and increase your sales potential. You can also check out Ads Academy for in-depth product education courses. All courses are self-paced and free to sellers. Put these best practices to the test and boost your sales by launching a campaign today.