We launched an additional keyword match type for sellers when creating Promoted Listings AdvancedBETA campaigns. Broad match allows seller listings to appear for search terms that include their exact keyword terms, even if there are other words before, between, and/or after their keyword.
Why is it important?
Broad match is designed to help sellers reach a wider audience by matching keywords with buyer search terms that have the same meaning, even if other words come before, between, and/or after their keyword. In addition to phrase match and exact match, sellers now have a third keyword match option available to them.
Where do I find it?
Sellers can locate broad match as an available keyword match type during Advanced campaign set-up, or when editing existing campaigns.