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Deep insights drove results for a major tier-2 auto group

By digging deeper to understand the lifestyle and passions of their audience, the auto group exceeded its CPA goal by +25%.

Insights Automotive

If it’s happening during the holidays, it’s happening on eBay

Real holiday shopping intent data drives real success for partners. Here’s a glimpse into the holidays on eBay.

Seasonal Insights

‘Tis the season of giving

Find out how eBay helped this non-profit raise $100K during the holiday season. [Success Story]

Insights Seasonal

Winning on eBay: A marketer’s guide

We’ve taken a deep dive into the most successful campaigns on eBay and compiled learnings. Download the guide today.

eBay is open for business: A conversation with Scott Kelliher

[Infographic] Buzz-worthy moments lead to massive reach on eBay

May the 4th Be With You is happening on eBay

Discover Mother’s and Father’s Day shoppers on eBay

Insights Seasonal

[Case Study] Credit card campaign overperforms with eBay auto shoppers.

Insights Insurance

Discover the power of real intent data with eBay

Insights Industry Trend

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Name	Domain	Purpose	Expiry	Type
_gcl_au	ebayads.com	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.	3 months	---	bcookie	linkedin.com	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.	1 year	HTTP	lidc	linkedin.com	LinkedIn sets the lidc cookie to facilitate data center selection.	1 day	HTTP	lang	linkedin.com	LinkedIn sets this cookie to remember a user's language setting.	Session	HTTP	AnalyticsSyncHistory	linkedin.com	Used to store information about the time a sync took place with the lms_analytics cookie.	1 month	HTTP

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Provider: Google LLC and Google Ireland Ltd. Storage period: 14 months More information: See Terms of Use and Data protection from Google Special notes: Use includes the "Universal Analytics" operating mode. Universal Analytics enables us to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus analyze a user's activities across devices. Google processes this data on our behalf in order to evaluate the use of our services, to compile reports on usage activities and to provide us with other services related to the use of the services. Your IP address transmitted as part of Google Analytics will not be merged with other Google data. We would like to point out that the code "gat._anonymizeIp();" has been added to Google Analytics on our website in order to ensure anonymous recording of IP addresses (so-called IP masking). Before your IP address is transmitted to Google servers in the USA, it will therefore be sent to a Google server in the UK (or in another member state of the EEA), where it will be shortened in such a way that it cannot be linked to a person. Only after this anonymization of the IP address will the shortened IP address be sent to a Google server in the USA and stored there.

Name	Domain	Purpose	Expiry	Type
_ga_6BNR5X68EP	ebayads.com	This cookie is installed by Google Analytics.	2 years	---	_ga	ebayads.com	Google Universal Analytics long-time unique user tracking identifier.	2 years	HTTP	_gid	ebayads.com	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.	1 days	HTTP	_gat_UA-176983003-1	ebayads.com	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.	Session	---