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How to optimize your keyword strategy on eBay this holiday season

Are you capitalizing on popular eBay keywords and categories during the holiday season? We break down the best ways to optimize your keyword strategy to drive sales.

Insights Products Seasonal +

Jumpstart your holiday marketing strategy on eBay

What does this year’s holiday marketing strategy look like for your eBay business? We’ll help get you started making one.

Insights Seasonal

3 emerging eCommerce trends eBay sellers need to know

eCommerce is constantly evolving. That’s why we asked Forrester, a leading market research firm, to talk about new trends. Here are their findings.

Industry Trend Insights

The surprising back-to-school buying trends sellers should know

Most sellers think pens, papers, and similar school supplies would be the hottest selling back-to-school items. But our data tells a different story.

Insights Seasonal Industry Trend +

eBay prepares for major back-to-school sales season

Back-to-school is bigger than ever on eBay. But what can sellers do to take advantage of this major sales event? Learn more in our back-to-school primer.

Insights Seasonal Industry Trend +

The eCommerce boom – here to stay or a moment in time?

Curious about shopping habits and future trends with state COVID restrictions relaxing? Will eCommerce continue to be the preferred choice in 2021 and beyond? Learn more in our latest eBay Ads study.

Industry Trend Insights

New shopping trends: Millennial Moms

Continuing on with our Shopping Trends series, we take a look at our Millennial Mom audience and how her shopping habits have changed in the past year. Check out our infographic to learn more.

Industry Trend Insights

New shopping trends: Entertainment

The shopper journey is always changing with Entertainment seeing a massive growth in 2020. How did it change? We dive into the data in this infographic.

Insights Entertainment

3 consumer trends to drive your marketing strategy in 2021

Our Head of US Advertising, Scott Kelliher, shares the hottest emerging consumer trends to help marketers prepare for a successful 2021.

Industry Trend Retail Insights +

eMarketer video: First-party shopping data and why it matters

Our Head of Client Strategy and Insights joins eMarketer to share how marketers can harness first-party shopper data to drive campaign ROI.

Industry Trend Insights

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Provider: Google LLC and Google Ireland Ltd. Storage period: 14 months More information: See Terms of Use and Data protection from Google Special notes: Use includes the "Universal Analytics" operating mode. Universal Analytics enables us to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus analyze a user's activities across devices. Google processes this data on our behalf in order to evaluate the use of our services, to compile reports on usage activities and to provide us with other services related to the use of the services. Your IP address transmitted as part of Google Analytics will not be merged with other Google data. We would like to point out that the code "gat._anonymizeIp();" has been added to Google Analytics on our website in order to ensure anonymous recording of IP addresses (so-called IP masking). Before your IP address is transmitted to Google servers in the USA, it will therefore be sent to a Google server in the UK (or in another member state of the EEA), where it will be shortened in such a way that it cannot be linked to a person. Only after this anonymization of the IP address will the shortened IP address be sent to a Google server in the USA and stored there.

Name	Domain	Purpose	Expiry	Type
_ga_6BNR5X68EP	ebayads.com	This cookie is installed by Google Analytics.	2 years	---	_ga	ebayads.com	Google Universal Analytics long-time unique user tracking identifier.	2 years	HTTP	_gid	ebayads.com	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.	1 days	HTTP	_gat_UA-176983003-1	ebayads.com	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.	Session	---