The big day to celebrate Dad is almost here and shoppers are flocking to eBay to pick out the perfect gift. In order to support eBay sellers hoping to take advantage of holiday sales, we pulled together the top trends we saw in 2022 over the days leading up to Father’s Day. From Fashion to Electronics to Parts & Accessories, there is ample opportunity to get your listings in front of shoppers eager to snag a gift for the special Dad in their lives.
To help ensure your listings are seen by all those shopping for Dad, consider taking advantage of advertising solutions like Promoted Listings Advanced. Advanced campaigns allow sellers the opportunity to drive more visibility of listings through premium placements in search with enhanced budget controls and strategic keyword bidding. Help shoppers find the most perfect gift for Dad this Father’s Day.
Explore the top keywords searched, most popular brands purchased, and leading categories shopped over Father’s Day below.
Interested in learning more about Promoted Listings or implementing your own ads campaign? Increase your online business sales today by getting started with Promoted Listings Advanced. Sellers see 50% more sales, on average, when using Promoted Listings Advanced, compared to non-promoted items.1
And don’t forget to check out Ads Academy with product education courses. All courses are self-paced and free to sellers. To access Ads Academy, click on the link at the top right of the Promoted Listings Advanced campaign management page.
Here at eBay Ads, we implement changes in response to your feedback. We highly value seller feedback and encourage hearing about your experience and suggestions directly in the eBay Community. We’re committed to building advertising solutions focused on helping sellers grow their business further on eBay. Sending you well wishes and amplified sales this Father’s Day.
Sources
- 1 eBay Data, 09/22 – 02/23