With the accelerating adoption of eCommerce, first-party data is more valuable to marketers than ever before. Why? It’s based on real users with real purchase intention. eCommerce marketplaces like eBay have access to billions of intent signals from an already logged-in user base. So we understand consumer behavior better than anyone else.
In this eMarketer video, our Head of Client Strategy and Insights discusses how marketers can use first-party shopper data to optimize their advertising campaigns and increase ROI.
Leveraging more than 100 million user journeys every month, we humanize data at scale to create connections between our ad partners and community. Contact us to learn more about how we can work together.