The brands goals were simple: promote their extensive inventory to active and
engaged car shoppers while showcasing their competitive pricing and
special offers.
Working together with eBay Ads, the auto group found a clearer
understanding of its ideal audience by their behaviors on eBay, My
eBay and eBay Motors.
We leveraged our partners’ target audience to inform a thoughtful strategy
- Male
- Single
- Homeowner
- No kids
- A35-54
Shopping patterns revealed the ideal behavioral targeting approach.
- In-Market Crossover Vehicle Shoppers
- In-Market Luxury Sedan Shoppers
- Hi-Tech Homeowners
Additional shopping intent signals uncovered key category targeting opportunities to increase reach.
- Laptops
- TVs
- Phones and SmartphonesElectrical Equipment
Campaign Impact
By digging deeper to understand the lifestyle and passions of their perfect audience, the regional auto group exceeded its CPA goal by +25% and eBay ranked #1 among five endemics.
Contact your sales partner to find out how you can understand your audience best or connect with us here.